The 2025 International Automobile Show in Munich, Germany revealed some of the most exciting projects for the automaker industry. The traditional event is one of the most important dates for popular and exclusive car manufacturers to exhibit their next models, and this time a West Asian company stepped into the spotlight to show what they are capable of doing. Talking about expansion and following their footsteps in Germany to justify building a foundation in other places of Europe, Togg is not holding back this year.
IAA announcements: Germany auto show held big surprises
So far, on the first day of the event, on September 10, we had BYD making a striking appearance and announcing more behind the scenes of the rapid expansion in Europe; Geely partnering with Nvidia; a new Chinese manufacturer, YFORE, made its global debut with technology that could be used by other big names in the industry – and that’s just the first day. As the event heads into the weekend, more names are about to reveal their biggest projects for a near future.
One of the high points of the first day was the Turkish automaker Togg revealing its plans for other areas of Europe. The company is not widely known, but has been active in the electric vehicle market in Germany, and now it’s planning to expand following BYD’s footsteps in the exploration of a new territory that could, eventually, be dominated by the company. Now, they might head into two big countries, and if it works it could change everything for the West Asian company.
Togg is following the steps: Expansion to France and Italy is coming
Turkish electric vehicle manufacturer Togg is preparing to expand its presence in Europe. Following its entry into the German market, the company plans to move into France and Italy while accelerating the development of its third model, the T8X, according to statements made by Togg executives at IAA Mobility 2025 in Munich.
The expansion comes at a time when Togg’s T10F sedan and T10X SUV have earned top safety ratings from Euro NCAP. The T10F achieved 95% for adult occupant protection, while the T10X scored 94%, with both models also performing strongly in child and vulnerable road user safety categories. These results position Togg among Europe’s safest automakers.
No more speculating: Togg will fight for themselves
Togg’s leadership emphasized that the company is learning from its experience in Germany as it enters new markets and confirmed that while it engages with technology suppliers globally, there are currently no plans for partnerships with foreign investors.
The company maintains an annual production capacity of 175,000 vehicles at its Gemlik facility, which employs around 3,000 workers. Pre-orders for the T10F and T10X will open in Germany on September 29, with pricing differences between countries reflecting local taxes rather than production costs. Another move the company could make to free themselves of these tariffs is building factories closer to their main targets once they are established (like BYD did in Hungary and Turkey).
The future for Togg: One million vehicles sold in five years
Looking ahead, Togg aims to export one million electric vehicles across Europe by 2030 – including Germany – and expand its model lineup to five. The company is also preparing to implement Lithium Iron Phosphate (LFP) batteries, while continuing to work with leading global battery manufacturers like BYD, who is actively building and selling batteries to Tesla – even though the fight for the first place in the EV industry is among these two companies. In the future, there might be a partnership between Tesla and BYD, as Elon Musk intends to switch the focus of his company in the United States to power the robotaxi project.
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