A powerful car prototype was shown in Munich last week. Ever thought about the experience of driving a car? It’s not just being behind the wheel. The smell of gasoline, the noise, the way you are able to steer – everything adds up to the experience. Everything adds up to the experience. But this time things will be different. The idea of turning driving into an experience has been all around social media for a long time, and this time it will happen without a camera trying to make you have a high-quality ride. Cupra just created a prototype that will transform the experience into something unforgettable.
Cupra sold hundreds of thousands of cars in 2025: The numbers don’t lie
Cupra is owned by SEAT, a famous Spanish automaker owned by the Volkswagen Group. The focus of the brand is on performance that fits in the daily life of car owners. Even though the brand is now famous outside of Europe, in the first quarter of 2025, it sold over 78,000 vehicles. Meanwhile, in the first semester of the year, it sold over 167,000 cars. The brand has been growing in Europe, and it’s starting to expand.
While Germany is its stronger market due to the ties with the VW Group, Spain and Italy are also among the countries where Cupra is receiving well-reviewed feedback from owners. It’s fast, easy handling, and it can fit in tight parking spots – something that Europeans are constantly looking for in a car, especially in Italy. Now, as more people will have the chance to experience what their cars have to offer, it’s time to change the way driving is experienced.
New prototype from Cupra: The Tindaya is coming
Cupra keeps its eyes on the future. At the 2025 Munich Motor Show, the brand unveiled the Tindaya prototype, a glimpse not just of upcoming models but of how Cupra imagines design, tech, and driving experience. Measuring 4.72 meters, it’s the longest Cupra ever made. The name comes from a volcanic mountain in Fuerteventura, Canary Islands.
The Tindaya’s prototype exterior grabs attention right away. Up front, a new black grille and illuminated Cupra logo catch the eye, while the headlights feature three sharp triangles. And that “shark nose”? It gives the car a bold, unmistakable look. At the back, a double spoiler and floating taillights with triangular cutouts underline speed and aerodynamic finesse. A rear diffuser and sculpted side channels hint at its performance-oriented DNA.
The brand built a car to be driven: Don’t just admire its beauty
Step inside, and it’s clear that Cupra still believes cars are meant to be driven. The prototype’s cabin is all about the driver. Instead of a traditional touchscreen in the center, there’s a 24-inch display right in front of you, set into a layered dashboard called the “Driver Axis,” showing all the essential information. The steering wheel resembles a yoke, with satellite-style rotary buttons (like this Italian car that won’t be rushed into production).
The cabin follows a 2+2 layout with rear-hinged doors, and the new CUPBucket seats – Cupra’s take on the classic Eames Lounge chair – use sustainable materials. The car most likely won’t hit the streets in the same way it was shown at the IAA. Like other Cupra prototypes, the Tindaya is more of a vision than a production-ready car.
Other projects were announced in the same event: Cupra will have competitors
For now, the Tindaya could be admired at the Munich Motor Show until September 14. Cupra also brought the Raval, still camouflaged, which will be the brand’s most affordable electric model, likely starting under €30,000. The event also revealed another big project, including BYD’s expansion new Lamborghini, and a new partnership between two tech giants to end buttons inside the car.