The peace and tranquility of the countryside bring a sense of calm to anyone taking the time to relax and smell the flowers; however, the noise and bright lights of UK cities and towns can be a little too much for some. Now, Tesco, one of the UK’s largest supermarket chains, has revealed a “secret hour” that will offer some peace of mind to its customers. The iconic supermarket chain has become an exemplar of the right way to care for a special group of customers who require a little extra consideration.
Some UK citizens simply can not deal with the excessive noise and bright lights that the world throws at them
Noise and bright lights can affect anyone, but a specific group of people is medically unable to deal with the sensory stimulation that has become all too common in modern-day society. Consider the last time you attended a large music concert, for example. The ringing in your ears, the bright lights affecting your ability to see properly, now take that and times it by ten. That is what the effect of modern-day life has on people with Autism.
Millions of Brits were born with Autism and are subjected to the daily stimulation that the noise and bright lights of the UK throw at them. Some even don earphones when attending loud sporting events, blanketing them in a safe wall of silence. Now, Tesco has revealed that it is taking those who were born with Autism into consideration.
Tesco really has become a store where everyone is welcome and their needs are taken into consideration
Tesco has long been the cornerstone of the UK family’s weekly shop. For generations, the supermarket chain has not only provided the much-needed essentials but has also developed a policy of inclusiveness and consideration of all its shoppers’ needs. Now, the company has revealed a new “secret hour” that will take place every Wednesday and Saturday between 9 am to 10 am.
Tesco to reduce noise and bright lights for the millions of UK shoppers
The iconic superstore has announced that it will now launch a permanent “quiet hour” on Wednesdays and Saturdays from 9 am to 10 am, specifically designed for the millions of shoppers who have Autism, and for the elderly shopper who finds the bright lights and excessive noise a little too much to bear. Tesco will dim the lights and reduce checkout noises for one hour to try to provide a calmer shopping experience for its customers.
“We know that almost 20% of the population in the UK have a disability and we want to be able to help our customers as much as we can. So I am really proud that at Tesco, we are taking another step in being a more inclusive business by introducing Quiet Hour across all our stores.” – Claire Pickthall, Tesco Group Customer Proposition Director
Christmas time brings with it a few extra million shoppers to Tesco stores, which only discourages those sensitive to loud noises and bright lights even more from visiting their local Tesco. Luckily, the company has considered this and has permanently established the new “quiet hour” across its larger stores, with plans for the policy to be extended to smaller shops in the future.
Quiet Hour will now be a permanent mainstay across Tesco’s vast chain of shops
The decision to establish a permanent quiet hour in Tesco stores will surely go down well with the public. Millions of Brits rely on the state for additional support to deal with mental health problems, and Tesco is aiming to offer a little assistance in dealing with the overload of sensory stimuli. The new permanent quiet hour will take place every Wednesday and Saturday from 9 am to 10 am, so if you are one of the millions of UK citizens who find the bright lights and loud noises a little too much, plan your weekly shop accordingly.
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